Pinnacle Celebrity Management- Pinnacle Celebs

The evolution of marketing trends over time: Digital marketing is slowly taking over, and this is especially evident in the way that companies are choosing to advertise and market their products to potential customers. With marketing trends evolving, and everything going online, one new form of marketing has sprung up, namely influencer marketing. It is a form of marketing where influencers, or people who have a large following on social media, promote your product in their posts. How do you define “a great influencer”? A great influencer is a one, who instead of just putting up entertaining videos, spreads a positive message to inspire people on the right path. They have the power to affect the decisions of others because of their authority, knowledge, position, or relationship with the consumer. Influencers helping out with business growth: Influencer marketing involves the use of celebrities or other highly influential people to promote a brand or product. This form of marketing has...

INFLUENCER MARKETING AS A NEW MEDIUM OF DIGITAL AND SOCIAL MEDIA MARKETING.              Evolution of Marketing Trends Given the rise of social media as a potent platform of marketing, business owners and entrepreneurs are inclined towards creating their brand awareness on the various tools of the internet, be it social media platforms like Facebook, Instagram, Twitter, etc., and also streaming sites like YouTube. With the decreasing human attention span, digital marketing content is evolving into being crisper and more eye-catching. Who is an “Influencer” and what exactly does an “Influencer” do? In this journey, one term is popping up now and then: INFLUENCER. We hear people using this term without knowing the right implication of it. Content creators are making videos and tagging themselves as Influencers. As the name suggests, an “Influencer” is a person who has a significant influence on his or her audience. It involves them directing the mass tow...