The Evolution Of Marketing Trends Over Time

The evolution of marketing trends over time:

Digital marketing is slowly taking over, and this is especially evident in the way that companies are choosing to advertise and market their products to potential customers. With marketing trends evolving, and everything going online, one new form of marketing has sprung up, namely influencer marketing. It is a form of marketing where influencers, or people who have a large following on social media, promote your product in their posts.

How do you define “a great influencer”?

A great influencer is a one, who instead of just putting up entertaining videos, spreads a positive message to inspire people on the right path. They have the power to affect the decisions of others because of their authority, knowledge, position, or relationship with the consumer.

Influencers helping out with business growth:

Influencer marketing involves the use of celebrities or other highly influential people to promote a brand or product. This form of marketing has been used for years, and it’s only now that digital marketers have realized its potential. It’s also a great way to build brand awareness. Influencer marketing has become one of the most popular marketing trends of recent years, as it’s a great way to reach a wider audience.

Identification of an Influencer:

There are a few key ways to measure an influencer's platform and effectiveness. To start with, engagement rates; will give you a good indication of how influential they are. Followed by, seeking how often they are mentioned in the media. In conclusion, their content and fathoming to what extent they can bring a change in the world.

Only a jeweler knows the worth of a diamond:

Pinnacle Celebrity Management is one of the most reputed celebrity management companies in Mumbai. Along with managing Bollywood and tv celebrities, it aims at bringing hidden gems into the limelight and giving them the platform they deserve.

Earlier we saw pinnacle celebrity management organising the MIIP film festival to recognise and celebrate the talent of young, independent film makers. It is back again with yet another award event, to identify different influencers who have had a considerable impact on society with their content.

Global Influencer Awards:

The award show aims at recognizing, nurturing, and giving a platform to showcase the talents of upcoming influencers. The global influencers award 2022, will be conferred on social media influencers who have made a significant contribution to the industry and have demonstrated exceptional talent in their field.

What, where, and why?

Contestants of the Global influencer Awards will be judged by a panel of experts from various fields. The criteria for judging will be based on the contestant's influence, achievements, and contribution to their respective field.

The selection process of the Global influencer Awards will follow 3 stages and will be scrutinized by popular names in the Indian entertainment world.

Contestants' entries will be open for public voting till 3rd week of October 2022. The final 23 winners will be awarded in Mumbai in October last week of 2022. The winners are to be inducted into the hall of fame to be part of masterclasses, workshops and mentorship programs.

The award event is going to give accolades for several categories. These categories are as follows: best dialogue delivery, best influencer dancer, best stylist influencer action, best comic, and best influencer jury.

The course of the Award Event:

The main purpose of the Global influencer Awards is to congratulate influencers for the display of their talents. Having said that, the course of the event also includes several other performances.

The award night has Arjun Bijlani as its host. He is a popular name in the Hindi television world, he was also the winner of the famous game show Khatron Ke Khiladi 11.

There will also be skits, performed by actors Balraj Sayal and Palak Purswani, Lavina Tandon and Manu Punjabi, and Malvi Malhotra and Abram Puttan, where they will be putting their comic timing and wit into a display.

That is not all, to add some more glitz to the night, there will be dance performances by the following, give it a look:

• Krystel D’Souza and Faisu Khan, Hasnain Khan, Adnaan Shaikh, Faiz Baloch • Adaah Khan and Bhavin Bansuli, Ansh Pandit, Danish Alfaaz, Lucky Dancer • Mahek Chahal and Oye Indori, Harsh Limbachhiya Saddu 07, Mukul Gain

• Prince Narula along

• Yuvika Chaudhary

• Sharad Malhotra and Sameeksha Sud, Sana Islam Khan, Nikita Sharma, Rits Badani • Ayesha Singh and Zoya Ajaan, Alisha Rajput, Sana Sultan, Afsha Khan

• Nikhil Mallik and Amulya Ratan, Vishwa Rathod, Aryanshi Sharma, Janvi

Sponsors Too have a Lot to Gain from This Event:

Yes, you read it right. Producers of the event have exciting prizes for the sponsors of the event. They will be taking home a handsome amount with them for their support of the event. Check out what they will be winning.

• Title Sponsor will be receiving Rs 1.5 crore

• Co-sponsor will get Rs 75 Lakhs

• The Power supporters will be receiving Rs 2.5 Lakhs each

• Associate sponsors will get Rs 4.25 Lakhs each

• There is also a prize amount that has been allotted for ground sponsors.

Conclusion:

Pinnacle Celebrity Management has always been an ardent supporter of talents and supports their recognition. Previously through MIIP Short Film Awards, film makers were given the award and the platform they deserve. This time, it is about the true influencers getting recognition and accolades for their content, which has always proved to be impactful in shaping the lives of numerous people.

Information Source By: Pinnacle Celebrity Management Pvt. Ltd. Contact Details:

Our Address: B-1003, Ground Floor, Prabha CHS Ltd, Sejal Tower Campus, Next To Oshiwara Bus Depot, Goregaon West, Mumbai- 400104.

Phone: +918097599399 / +918976789550

Mail Id: santoshgupta@pinnaclecelebrity.com

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