Influencer Marketing as a New Medium Of Digital And Social Media Marketing.

INFLUENCER MARKETING AS A NEW MEDIUM OF DIGITAL AND SOCIAL MEDIA MARKETING.

            

Evolution of Marketing Trends

Given the rise of social media as a potent platform of marketing, business owners and entrepreneurs are inclined towards creating their brand awareness on the various tools of the internet, be it social media platforms like Facebook, Instagram, Twitter, etc., and also streaming sites like YouTube. With the decreasing human attention span, digital marketing content is evolving into being crisper and more eye-catching.

Who is an “Influencer” and what exactly does an “Influencer” do?

In this journey, one term is popping up now and then: INFLUENCER. We hear people using this term without knowing the right implication of it. Content creators are making videos and tagging themselves as Influencers.

As the name suggests, an “Influencer” is a person who has a significant influence on his or her audience. It involves them directing the mass toward what is right, and what is not. They have a specific skill that is now being used as a form of marketing.

Anybody can become an Influencer, but not everyone is an Influencer.

Despite sharing social media platforms as their main stage, there is a huge difference between an Influencer and a content creator.

As mentioned earlier, an Influencer is responsible for creating a positive influence and awareness among people. On the other hand, content creators create videos, reels, and shorts with the motive of gaining popularity, via likes, comments, and followers.

While Influencers can be counted upon by entrepreneurs to raise brand awareness, and market their products, content creators and their content center around gaining self-popularity. They are often seen going to extreme extents for popularity.

It takes real substance to be an Influencer.

Entertainment standards are deploring and it is unfortunate but is being encouraged anyway. When “Influencer” marketing came into being as a discipline, it involved personalities like doctors, engineers, celebrities, politicians, and eco-activists speaking on topics that were of contemporary importance. People followed doctors for medical tips; construction tips from an engineer; learn about their duties towards society from a politician or an eco-activist, and henceforth.

Companies noticed this spike in demand for targeted marketing and its effects and they resorted to Influence Marketing.

Influencers and their Influence.

The share of social media in marketing swelled up since the breakout of the global pandemic. Individuals used the internet as their platform for promoting awareness about hygiene and the importance of a disciplined lifestyle, etc.

Doctors were seen using platforms like Facebook and Instagram as their weapons in spreading understanding of what the infection was, how it came into being, and the steps to curb its further spread.

Similarly, we saw engineers giving tips and sharing information on automobiles, gadgets, construction work, etc.

Politicians, sportsmen, and celebrities are one of the most revered kinds in our nation. They came forth, talking about issues that spread beyond the pandemic. While politicians spoke about the individual and social duties of the country’s citizens, to maintain harmony in our society, we found the others talking about the importance of staying healthy and fit, teaching lessons on the importance of teamwork.

Activists, be it human activists, eco-activists, or animal activists aimed at making the mass more compassionate. Different NGOs came up talking about which steps are to be taken as a community to make the world a better place amidst adversities.

Influence + Marketing= Influencer Marketing.

Among various constrictions of the pandemic and modern lifestyle, two that were evident were the decrease in footfall at actual markets and depleting attention span. People shifted their preferences from offline to everything online.

Brands all around the world noticed this shift and understood the importance of enhancing their social media presence. Because their voice was getting lost on the web leading to substantial losses.

On the other hand, certain individuals were making a mark and creating a noticeable influence. Brands, thus collaborated with these influencers to market their brand in a better and more effective way, to regain their reach.

Pharmaceutical companies promoted their products through influencers who were doctors; companies that manufactured automobile parts, cement, etc. collaborated with engineers. Various social agencies connected with celebrities to raise awareness on different issues. Owing to this, marketing became more streamlined and target oriented.

A few ills had to happen.

With the obvious demand for Influencers, everyone wanted to become one. This heightened with the advent of apps that monetized content. Numerous flocked upon making reels. Somewhere in the process, the profile of Influencers and content creators overlapped. Everybody was sharing videos, least concerned about the aesthetics or what ill effects they can bring upon society. The younger population was highly affected by this and it took a toll on their mental health, and physical.

It was unfortunate and unsolicited what effects these kinds of content brought about, instead of something motivating.

 All that shines is not gold.

Digital Marketing is an individual genre and requires a niche set of understanding which is sometimes not fully comprehended by everyone. Business owners often are lost in the glitz and glamour, and thus are not able to connect with real “Influencers”.

Thus, it is best to depend on something that is well-versed in the intricacies of the industry. Pinnacle Celebrity Management has helped several business owners in promoting their businesses. It is one of the most reputed celebrity and TV celebrity managers in Mumbai, which has made its name as a remarkable Celebrity Management Company.

As a responsible business owner remember to make an influence and make a with the right influencer instead of being lost in the crowd, and Pinnacle Celebrity Management with its list of credible influencers’ contact is the path to head.

Information Source By: Pinnacle Celebrity Management Pvt. Ltd. Contact Details:

Our Address: B-1003, Ground Floor, Prabha CHS Ltd, Sejal Tower Campus, Next To Oshiwara Bus Depot, Goregaon West, Mumbai- 400104.

Phone: +918097599399 / +918976789550

Mail Id: santoshgupta@pinnaclecelebrity.com

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